Desert AIDS Project
Objective: Celebrate our progress in fighting HIV/AIDS and inspire people to support an even brighter future.
Creative approach: This video preceded the key fundraising ask at Desert AIDS Project's annual Steve Chase Humanitarian Awards. While earnestly acknowledging the devastation of the AIDS epidemic, we focus on the incredible success the movement has created around AIDS awareness, treatment, and prevention over the past several decades. Ultimately, we encourage people to support this critical work by outlining the United Nations' goals for the future.
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We were very pleased with the work that Good Pictures put into the PSA they created for 1in6. The final product was thought-provoking, effective, and powerful.