How-To: Hearing Accessibility
Samsung TV
Objective: Explore the forefront of TV hearing accessibility with Samsung and Rikki Poynter—a renowned content creator, writer, accessibility consultant, and public speaker.
Creative approach: The delightful team at BBH Singapore invited us to produce this how-to film—demonstrating Samsung TV’s advanced audio accessibility features. They handed us the creative brief, script, and storyboard, and we immediately began work on lighting direction, a refined shot list, locations, production design, etc. After wrapping production, we handed the project back to BBH for the edit and finish. We're grateful to Rikki Poynter for sharing about her experiences, and we're thrilled to see Samsung creating a more equitable and caring world.
Related: Samsung TV's Vision Accessibility Features | Sheridan O'Donnell
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Credits
Client Samsung
Creative Agency BBH Singapore
Production Company Good Pictures
Featuring Sheridan O'Donnell
Producer Andy Langdon
Producer Meredith Alling
Director Andy Langdon
1st Assistant Director Becca Weston
Director of Photography Justin D. Lee
B Camera Operator Rafael Gomez
A Camera 1st Assistant Dave Eaves
B Camera 1st Assistant Will Brenninkmeyer
2nd Assistant Camera Francesca DiMarzio
Digital Imaging Technician Sarah Brenninkmeyer
Gaffer Vincent Valentin
Key Grip Mikey Gilmore
Grip Justin Schultz
BBE Erik Glode
Swing Gyasi Howard
Video Assist Operator Leonardo Montero II
Production Designer Jennifer Chan
Production Design Assistant Margaret Dunnam
Hair & Makeup Artist Michelle Rodgers
Production Sound Gray Morgan
Catering Joseph Kirkland
BTS & Stills Photographer Jennifer Stuart
Production Coordinator Chelsea Eisen
Production Assistant Tony White
ASL Interpreter Caroline Blaike
Edit, Color, and Sound BBH Singapore