Objective: Introduce Office Intelligence—an online course library helping young professionals navigate their careers.

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Creative approach: After examining various online courses in the discovery phase of this project, it became clear that online course content itself is commonly under-supported by the storytelling approach and production value. Our work on this trailer—and the full courses—attempts to build a more dynamic educational experience for the viewer, facilitating increased comprehension and enjoyment. We leverage live action to establish a connection and develop trust with our audience, and we embrace 2D animation for illustrating—abstractly and literally—specific concepts, circumstances, and lessons.

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Say hello if you're ready to get started on bringing your idea to life: hello@goodpictures.co

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Or, feel free to browse more of our work.