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Investing in Big Ideas to Improve Lives in Los Angeles
The Durfee Foundation
Objective: Teaser for a ten minute documentary exploring the ways Los Angeles leaders are dedicating themselves to a happier, healthier city.
Creative approach: We introduce the story by presenting big questions that confront challenges affecting various communities across Los Angeles. Because this is a teaser, we offer the audience an initial path forward but leave the story intentionally unresolved, encouraging viewers to watch the full documentary.
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