Objective: Create an education and awareness campaign to explore the stories, wisdom, and resilience of people who have been impacted by incarceration—including families and friends.

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Creative approach: Who does incarceration impact? Beyond those incarcerated themselves, the system also impacts children, siblings, parents, and others who are separated from their loved ones. Alongside The Pathfinder Network and Executive Producer Amy Friedman, we created and produced a 125-video campaign exploring common themes among people who have incarcerated loved ones.

 

With our publishing strategy, we increased organic viewership and crafted a more helpful user experience. At the end of each video, we presented related content and links to support resources. We're grateful to every person who participated in this campaign and shared about their experiences.

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View the full awareness campaign

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Say hello if you're ready to get started on bringing your idea to life: hello@goodpictures.co

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Or, feel free to browse more of our work.