Empowering Charter Schools
Objective: Showcase the magnitude of ExED's impact in the lives of charter school students and families across California.
Creative approach: Through the lens of an individual student, Max, we highlight the transformative power of a charter school education in a historically underserved community. Ultimately, we explain how ExED—as back office service provider for charter schools—similarly impacts tens of thousands of students just like Max.
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We were very pleased with the work that Good Pictures put into the PSA they created for 1in6. The final product was thought-provoking, effective, and powerful.