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Empowering Charter Schools

ExED

Objective: Showcase the magnitude of ExED's impact in the lives of charter school students and families across California.

Creative approach: Through the lens of an individual student, Max, we highlight the transformative power of a charter school education in a historically underserved community. Ultimately, we explain how ExED—as back office service provider for charter schools—similarly impacts tens of thousands of students just like Max.

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Anna Isaacson

Senior Vice President of

Social Responsibility

NFL

We were very pleased with the work that Good Pictures put into the PSA they created for 1in6. The final product was thought-provoking, effective, and powerful.