Objective: Recognize that anyone—regardless of identity—can be a survivor of sexual abuse or assault.

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Creative approach: To encourage a more inclusive cultural conversation, we created and produced a groundbreaking social experiment—asking five readers to read aloud different accounts of sexual trauma and then respond to those accounts, before introducing the reader to the survivor and ultimately capturing their surprise.

In addition to the overwhelmingly positive response from PSA participants and countless other survivors, we’re proud to highlight the campaign’s following successes:
 

• 4,000,000+ organic views & 75,000+ shares on social media

• Won a Telly Award

• Earned media with Upworthy and various press outlets

• Implemented by the U.S. Equal Employment Opportunity Commission in organization-wide training

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We express our gratitude to the NFL for funding this project, as well as the survivors for bravely sharing their stories and the readers for responding with such compassion.

Say hello if you're ready to get started on bringing your idea to life: hello@goodpictures.co​

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Or, feel free to browse more of our work.